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Inside The USKBTC
  AKC Parent Conference 2010

Report to the USKBTC Board and USKBTC Members on Attendance at the AKC Parent Club Conference in Durham, NC on August 27-29, 2010

It was a wonderful conference in all respects, and it greatly exceeded my expectations. The conference was an eye opener for me and gave me some much valued insight into the running of a Parent Club.

I was very pleasantly surprised at the conference as the participants, presenters, and AKC staff were all uniformly courteous and comfortable to be around. I am going to try and summarize the weekend and not bore people with details. If you do not have an interest in a topic don’t worry, I didn’t either. However, please read the part about Legislative Issues as this is very crucial to our future.


THE AKC TOUR
The afternoon of the conference started on Friday with my 3:00 p.m. tour of AKC in Raleigh Durham led by Jack Norton, AKC Compliance Chief. I will now be able to connect names with faces like Tabitha Sheppard of Event Operations . What a great facility.

1. AKC Companion Animal Recovery

Tom Sharp welcomed us. AKC/CAR is the largest not-for-profit recovery service in the world and offers a variety of micro chipping programs for clubs and assistance with micro chipping clinics. Over 4 million pets are registered. In 2007, the AKC/CAR ID system launched microchips and scanners. CAR’s Proscan 700 reads all chips in the U.S and the ISO Microchip was launched in 2010.

The Microchip is an identification device and not a GPS. It is tiny, inert, with no power supply. The scanner has the power. Feel free to call CAR anytime for help. The cost is $19.95 for lifetime enrollment. Over 380,000 pets have been reunited with their owners. Every pet gets a CAR collar tag and CAR gives back to the community by supporting search and rescue groups and it donates scanners to rescue groups.

2. Club Officers Forum

This meeting on Friday night was well attended beginning at 8:15 p.m. and ran until nearly 10:30 p.m. Each attendee, and there were a lot of breed club presidents, ex-presidents, and VP’s present, introduced themself identifying the breed club, membership size, and the main concern or problem area in their club.

Most of the clubs that had representatives appeared much larger than the USKBTC. It was reported the Goldens had 2,300 members. Problems shared usually had to do with rescue, cliques, power struggles, following or not following the By-Laws and Robert’s Rules of Order, implementation of a new illustrated standard ( one club mentioned a 14 year battle over an illustrated standard), a Code of Ethics, breed standard revisions, the need for more and better civil communication between the board and the membership, lack of juniors and people to move up to take the old timers’ places, breed education, getting members active, a sense of fairness in the club, finances, cost of the club publication, how to stop the fighting, etc. Some of these we have seen as issues in the USKBTC.

After every representative finished with their brief introduction, we looked at identifying common themes. Mike Liosis spoke from his perspective at AKC on By-Laws and Robert’s Rules. Clearly some of the clubs struggled with following the By-Laws “most” of the time. The moderator spoke of a perceived need for a training program for new club presidents as there was a lot to know and much at risk. Know the Robert’s Rules and the By-Laws was the common theme. Mike Liosis from the AKC mentioned that presidents have to be fair, act presidential, know the cliques and know you can’t break them up, but have to work with them. Delegate responsibility, since you can’t do it all.

3. Docking and Cropping

There are two handouts for this presentation which are available on the AKC web site.

4. and 5. On-Line AKC Help and Electronic Print Resource Room

There were handouts on the AKC organization and on-line help. For the resource room, I gave a copy of our rescue forms, Blueprints and Illustrated Standard. I also made available a number of articles that members have sent in. I was thanked by a number of terrier people and other breeds.

6. Eukanuba Welcome

We were welcomed at 8:15 a.m. by Jason Taylor of Eukanuba. Peter Pieusz of AKC also spoke later. Jason said that we influence people as club presidents and that parent clubs have power.

This is the 4th Parent Club Conference. We are historians of the past and guardians of the future. One goal of the conference is to help parent clubs collectively deal with problems and learn from each other. It appears that the same problems go on from club to club. Another goal of the conference is to strengthen the bond with AKC. We were asked to send in copies of what we publish regarding the conference.

The rescue survey was addressed and a copy was in the handouts. There were 142 responses out of 171 rescue groups.

October 16th is the next large “Meet The Breeds” event at the Jacob Javits Center in NYC.

7. AKC—Parent Club Communications: Roles and Functions of AKC

Dennis Sprung, AKC President and CEO talked about what parent clubs do for AKC, the “Meet The Breeds” event last year in NYC, the need for on-going PR work to promote our clubs, the AKC, dog show events, and pure bred dogs. He said the economy is a challenge and that registrations are down. “We are you and you are us.” He mentioned how AKC raised $3.5 million in the aftermath of 9/11 and mentioned the dog statues placed at strategic points in NYC, and DOGY.

He told us how AKC secured in minutes the urgently needed equipment to take in rescue dogs after the World Trade Center was destroyed. In a personal story, he mentioned that at one point someone in security at ground zero asked what those dogs were doing here? Then someone hollered out the AKC connection, and the rescue dogs were waved on through to help. It was a very compelling story that makes us appreciate what these dogs can do.

On a lighter side, he gave us a story of someone who followed a particular judge around because he had success in the past only to be surprised and upset at the second place ribbon he again received for the second time in a row. He took the ribbon home and told his wife that he got second again and didn’t want to talk about it. When the wife looked at the ribbon, she noticed the date was from months ago and was identical in all respects as to the date and kennel club with the second place ribbon he already had on the dresser.

John Lyons talked next about the registration initiative. There is a handout that goes with this topic. John said there was a big difference between “breeders with knowledge” and puppy breeders as breeders come from different backgrounds. Breeders guide and protect the breed.

There is a new pilot called the AKC Breeder of Merit Program which pays tribute to breeders in the fancy. There is a special designation--Breeder of Merit-- on registration certificates from AKC. This is an acknowledgement with entitlements and benefits. It costs nothing. To qualify, breeders in the fancy have to have 4 dogs with titles, be a member of an AKC club, go through health screenings, and have all puppies registered. This is a Pilot Program for 2 months and adjustments will be made. Call Mari-Beth O’Neil of AKC or e-mail her at mbo@akc.org if interested.

Mike Liosis talked next and his job is to approve clubs, process By-Laws. He advised us to know your By-Laws and Robert’s Rules. There are 5,100 clubs that hold AKC events, 176 parent clubs, 144 member clubs, others are FSS. He said there are 501(c)’s that haven’t filed with the IRS since 2007. Clubs can retroactively file up until October 15th. We don’t want to lose our exemption. Mike said AKC could assist us with By-Laws.

Next he talked about how parent clubs assist AKC. We identify new officers so AKC information requests go to the new secretary of a club. We should deal with our own problems, that’s why we have boards, and advise AKC on any local clubs that are being formed. Call Mike at 212-696-8237 if questions in Club Relations.

Robin Stansell, the AKC VP in charge of Event Operations at 919-816-3646 talked about how we can help each other with timely and complete submissions of results, judging panels, and applications. His group is responsible for event scheduling, questions, matches, etc. He said that his group can do seminars around the country if we can get more than 30 people to attend at a cost of $35 per attendee. Robin continued that parent clubs are required to approve local specialties. The weekend AKC club hotline for help is 1-800-252-7895. (This is also the CAR hotline.)

Next up was Lisa Peterson on Public Education. AKC has a function on media outreach and so do the clubs. AKC gets involved in “Meet the Breeds.” Regarding using purebreds in the movies, AKC has an insert that goes in the movie advising on purebreds, pros and cons of the breed, etc. AKC prepared press releases on the Obama dog. AKC communicates by e-newsletter and prepares syndicated stories for newsletter dissemination. AKC coordinates and prepares the parent club breed flyers. Lisa’s number is 212-696-8360.

Mari-Beth O’Neil of Special Services addressed the audience next. Her group directs FSS, ILP, Juniors and works with foundation stock services, PAL applications, registered kennel names, retired kennel names, and breed standard revisions.

Margaret Poindexter, AKC General Counsel spoke next about access to affordable insurance for parent clubs through Equisure. Coverage includes fidelity and crime, officers and board. She is working on the rescue groups being insured through Equisure and talked about the AKC inspections and investigations department.

David Roberts talked about Registrations. Dave talked about selling puppies and using the Breeder of Merit Program to help.

Alan Kalter talked next about donors and conversations with political people. We have an AKC Political Action Committee which aggregates donations. We use PACs to get OUR story told and the AKC PAC can use donations. Sheila Goffe of AKC is taking the donations. A DVD is coming to breed clubs. Contributions are from individuals and not clubs.

All parent clubs need to be at the “Meet the Breeds” in NY in October. We should network and share information. (Editor’s Note: The USKBTC was represented at the Meet the Breeds event with an educational booth and friendly Kerries to greet the visitors.)

8. Financial Aspects of the Operation of a Parent Club

Ed Sledzik prepared a handout on taxes, qualifications to be a treasurer, internal audit procedures, types of incorporation, IRS requirements, etc.

9. Impact of Declining Presentations

To deal with the declining registrations, AKC cut expenses and made tough choices. They had to cancel something. Today the fancy is registering only 50% of our puppies. There are problems in the registration process. We give the buyers the papers but the breeders need to follow up.

There are 6 Ways to 100% Registration :

  1. Register the litter and all the puppies
  2. Discount
  3. Full limited
  4. Transfer ownership upon sale
  5. Unrestricted Dog Program
  6. The breeder sends in all the paperwork and AKC follows up

John Lyons spoke next. He is the Chief of Operations, Raleigh. We have a new Exhibitor Mentoring Program. In the old days, people learned about dogs from bench shows and match shows and spent time as a student. Overall the entries for unique dogs (not multiple entries) in conformation have declined 10.4% in 5 years:
2004-145,591
2009-130,437

Over 5,000 families a year try us and leave after 6 shows. New exhibitor mentor can help. Mentors helped us along the way in the old days; the program just wasn’t formalized with a name. Mentoring works in Judges Education. The goal is to have new exhibitor and new club mentors who aren’t breed specific.

Andrea Jordan Lane, Manager-Public Education, spoke next. The program will be expanded down the road to companion events and canine partners. There are 400 mentors to date and 800 mentees.

It was suggested we try at the local clubs “Associate Membership” for new puppy buyers—if the local club By-Laws permit.

John Wade talked next about mentoring judges and breeders’ education. We provide educational materials to the judge (including the illustrated standard) and positively promote the breed. We follow the breed standard and paint a clear picture. We look to identify the essence of breed type:
--prioritize
--form and function
--exam
The parent club has to educate the judges.

10. On-Line AKC

The AKC website was discussed by Charley Kneifel. We can all get on-line with an account. Just set it up, manage it, and use it. There is a feature for event management for club log in and a personal account.

11. Improving the National Specialty

Glenn Radcliffe was the main presenter and Karen Burgess and Karen Mays were the moderators. Glenn talked about some new fun ways to do some team building in this get together event for a club. Sweeps and a Parade Lap were discussed. However, his version of Sweeps was a bit novel as you sponsor and then “bet” on a dog and thereby becoming vested in that particular dog’s outcome. The winner shares the winnings with the handler. He advised not to do it every year. A question came up as to whether it was legal? That has to be researched and the answer may vary in the state the National is held.

There were handouts on Road Runner Derby and Dingo Bingo. There was mention of a championship ring like a Superbowl ring for BISS. It costs nothing. The owner/winner has the right to purchase. A company called Jasten produces it, and it is similar to a class ring. (Not a dog show class.)

Another idea is to sell a 12 month calendar with the dates of the National on it; can include local specialties too.

He talked next about a committee organization. Need a standing committee with continuity of standing individuals. Advantages are we/I did it before. Disadvantages are staleness, burnout, and resentment.

Reinvent the wheel with a new group to run the National. New ideas-advantage. Disadvantage-we don’t know what we don’t know….The recommended structure is a standing committee of key people. Make the grounds people and others change year to year. Blend it. Hire a professional planner. Professional meeting planners can do it for us, get room deals for themselves, cost depends…

For the show location, it is as they say in real estate: location, location, location. Karen Burgess said that Kansas was the population center of the U.S. Do the National near an airport. If you have a breed like St. Bernard’s that don’t fly, an airport nearby doesn’t help you. Some breeds live in just certain areas. Look for a second tier city. Big ones like Philly, Seattle are going to be pricey. Pick Olympia rather than Seattle in Washington State. (Pigeon Forge rather than Knoxville)

Go where they want you and they don’t want you in a big city. Take your spending history with you when you are researching where to settle. Have your bar and meal figures. Ask for financial support.

There is a time of year consideration. Go in the off-season like a ski resort in summer. Go after Labor Day and before Memorial Day. Go just outside a well known “tourist trap” area. They can use the business.

How to locate a great site: AKC on-line and club reviews, references from other clubs, Dog News, show superintendents, Google searches, and dog show photographers. Ask conventions and visitors’ bureaus (CVB), do a RFP (Request for Proposal), determine local resources. Ask the CVB to assist with bleachers, tenting, expenses, discounts, tours, local service providers.

Do a hotel review, look at prior dog show usage. Go for competitive room rates. All is negotiable and no inflation factor to be built in the contract. Banquet and theme pricing reduced. Go for 4 in a room to start with. Include breakfast. Secure multiple nights’ pricing and go for 3 or 4 nights. Don’t worry about anyone coming for just a day or two. Get your discounts by showing you can block the place off and almost fill it.

Don’t expect and you don’t have to pay for stuff that is already there: tables, chairs, etc. Ballrooms and side rooms may not cost anything extra. It depends. ALL IS NEGOTIABLE! “The devil is in the details.”

Go for a “slobber card” which can be 25% off bar drinks at anytime for dog people who are staying at the hotel. Karen Burgess has been doing the Show Chair job for the Shar Pei National for 10 years. Know your people and what they want and like. Do raffles and silent auctions of paintings and grooming tables, etc. You can make $8-9K from each raffle in 3 days. Write to Bissell or dog food companies for a donation. Start early. There is an on-line tool, per Robin Stansell, to do a search by state and division. Negotiate the RVs with the hotel. Negotiate.

12. Governance-the Effective Operation of the Parent Club

Carl Holder and Mike Liosis were the presenters. For the By-Laws, use the state requirement. Watch taking an action without a meeting, give unanimous consent and then record it for the record. There are state laws and club By-Laws. See the Articles of Incorporation. Can only suspend Order of Business with 2/3 vote. Robert’s Rules of Order are also binding. Standing rules are administration. These are policies which can be suspended by a majority vote. There was a quiz in the packet. A special rule of order is not a part of by-Laws. This has precedence over Robert’s Rules.

Five of the most commonly asked questions by parent clubs:
  1. Order of authority - a.State law and Articles of Incorporation, b.C and BL, c.Rules of Order, d.Standing Rules
  2. By-Laws related dispute—resolution, what, not who. An objection must be raised in a timely manner. Call Mike Liosis if questions. We are volunteers and not attorneys.
  3. Missed constitutional deadlines like: Mail out was to be the 7th, and we did it the 12th. Give the members 5 more days to respond. Options available. How to rectify?
  4. Suspensions - There are club and AKC suspensions. Club option is usually to match the AKC suspension. Be consistent. Fairness principle. Look at alleged act and not the person.
  5. Financial responsibilities - Constitutional requirement. Legal implications. Treasurer makes reports and makes the records available. It is an information exchange. Don’t need a meeting for this. The Board of Governors has a responsibility to ask financial questions and ask to see the records. It doesn’t want to be on the hook with the IRS. There are state filing requirements that have to be complied with. Mike said there are no computer meetings unless everyone follows up with “snail mail.”

13. Eukanuba Presentation

There was a handout in the packet for the 2009 Eukanuba Breeder Symposium Proceedings. Jason Taylor was the presenter.

14.FSS & Miscellaneous Class Breed Meeting

15.On-Line AKC Help

16.Electronic and Print Resource Room

I attended the in-depth questions and answers on financial aspects and did not attend the other options except I did visit the resource room to review other club publications on Saturday and Sunday.

17. AKC/CAR

Tom Sharp of AKC/CAR talked about giving back to others. Paula Spector gave us updates.

18. Legislative Issues and the Parent Club

Patti Strand of NAIA and Phil Guidry of AKC (Legislative Analyst) were the principal speakers. One of their roles is to protect us from the animal rights extremists. Before the target was purebred dogs, it was owls, Flipper, and monkees. A good part of the attack was sensationalistic, artificially created, staged, and it did move the public in the direction intended.

Challenges: We do have pet related problems; the animal rights efforts, and the media coverage. What’s at stake: Ownership and options

Patti Strand’s history of involvement goes back to San Mateo and the Oregon puppy mills. Pet overpopulation is perceived as a major issue. This is an extremist movement we are dealing with and not an AR movement.

A conflict fundraising industry:
  • -identifies and exploits problems to raise money
  • -victim/villain/vindicator
  • -artful use of the 1st amendment to defame people/ industries at will
  • -have hundreds of millions of dollars

Will new providers arise to meet the demand? Where will the source be for new dogs for the U.S.? Dogs from breeders vs. dogs from shelters. There have been studies on replacement. Trends: High rates of dog ownership will end. We have to change the dialogue.

Propaganda: Focus on half empty vs. half full. The activist focuses on black sheep. Memorize the good things that AKC does and use them. Promote AKC as they gave $17 million to AKC CHF, have done 5,000 kennel inspections, set up CAR, and managed 17,000 events. Advertise that you have AKC purebred puppies, are a responsible breeder, and then register every puppy.

Write letters to the editor. Call radio talk shows. Do on-line social networking, give to NAIA Trust, read and act upon legislative alerts. Have a clear vision of what you stand for. Show up and meet the law makers. Mention economic numbers. Solve problems. Become a subject matter expert (Dr. Joyce Brothers, Dr. Phil, Dr. Oz, Dr. Pepper Schwartz). Know the facts, trends, and numbers. State economic impact. Check the legislative alerts constantly for your area on the AKC website.

NAIA offerings: Statistics, legislative software, studies, brochures, position statements, a Trust and a lobbying center.

We as a community are under legislative assault. There were 1001 Federal and State bills in California in 2010. We are hit over and over. Now we have an added layer. We have to adopt a legislative agenda. We will lose what we have: dogs, number of breedings allowed, etc.

There is no one perfect model. We want an active model. Direct lobbying. Write opinion letters and perform media outreach. Try an education model.

Use Twitter and Face Book. Know that the lawmakers are following Twitter. We can get messages out. But they can follow us.

There is an AKC Government Relations website and a legislative tracking program. Technology is a tool and not a program. Empower our people to go beyond that. We might need more training for outreach to impact legislative processing. Build trust and find the next level. Move from behind the computer screen to face to face.

Alliances: AKC/NAIA/State Federations/Other groups opposed to “radical theology.”

Do coalition building with NRA and multiple interest teams. Members’ interests are club interests. Deputize. Mobilize the grassroots influencers. Develop a multi-influence team.

A key feature of a successful grassroots program is 365 days a year. Activate the members 24/7. Go for face-to-face meetings with legislators and members.

Have one go-to person and a committee. There are opponents at the local level. Know how laws interact. Establish a succession plan to take over. No social loafers need apply. Need active and passionate people. The message must be compelling, frequency balanced, and transformational and not justtransactional. Needs to be positive and energetic. The takeaway is compelling. Go for relationship building. Remember that messaging fosters team building.

Be aware of constituent fatigue from overkill and under kill. Technology can be e-mails and groups. Watch “group think” and avoid mob reaction.

19. Canine Health and Welfare

The panel was comprised of Dr. Haines, DVM, Eddie Dziuk (OFA Chief Operating Officer), Dr. Smith, DVM and President, OFA, and Dr. Graves, DVM. Parent clubs encourage breeders to address health and welfare. We need to help market puppies. Embrace new science, knowledge and understanding. Design programs to promote solutions.

AKC-CHF is the world’s largest funder of canine health studies. There are donor advised funds and they have a canine health conference. There is Genome Barks outreach and there is the on- line breed health survey. Over 25 breeds participated so far. Contact OFA on health clinics and availability. There are free hip and exam offers.

There is CHIC health testing and awareness and a DNA repository. Some clubs have active foundations.

Dr. Smith reported that crossbreed dogs have more health problems and the studies prove it. The British changed the standards to force breed changes. The fault does not lie in the standard. The wolf was here two million years ago. Man and the dogs got together and there are different theories on how this came about.

There are gene mutations and behavior traits. The breed standard does not select for health problems! There are illustrated standards. Extremes in prominent eyes or recessed eyes predisposes to eye abnormalities. The standard should be clear and not extreme.

In conclusion I can only say it was a thoroughly educational event. We don’t know what we don’t know and we don’t use fully what we do know.

John Garahan
President
USKBTC

Last Updated: 10/25/2010, 5:59 pm

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